5 Benefits of Video Marketing for Your Growing Business
Video marketing is no longer a new concept. In reality, nearly all successful businesses in Kentucky use video marketing in some form or another. If your company has never done video marketing before, you’re probably not making full use of your marketing potential. When it comes to growing your small business, video marketing may be a valuable tool. The only thing you need to produce compelling video advertising is imagination and basic technical abilities to capture and edit your ideas. However, you can also outsource these technical parts to make things much simpler for yourself. You should also be aware that the rate at which individuals watch video content is rising. As a result, we recommend that you begin incorporating video marketing into your approach as soon as feasible. However, if you are on the fence, we will discuss the top 5 benefits of video marketing for your growing business.
1. Video Marketing Has Large Reach
It’s easy to see why video content is becoming more popular and relevant and why so many businesses are embracing it. Second, only to Google in terms of search volume, YouTube is now the second most popular search engine on the internet. Over one billion people use YouTube each month, which would be enough reason not to neglect it as part of your marketing effort. Over 500 hours of video get uploaded to YouTube every minute. And while many of those videos are not seen, a large percentage of them still are. As we’ve mentioned, this means that there are millions upon millions of people who watch these videos every day. Therefore, if you seriously consider video marketing, you have the potential to reach a large audience.
That being said, you don’t need to focus on YouTube alone if your business model is incompatible with it. Adding professionally produced videos to your product pages, for example, has been shown to increase sales by 150 percent. Remember that Google owns YouTube, and including videos on your website will positively impact your SEO. Improving audience engagement and your SEO simultaneously is one of the most important benefits of video marketing for your growing business. Therefore, if you don’t see a way to reach audiences on YouTube, you can still benefit from video marketing in other ways.
2. Video Can Enhance Your Current Marketing Strategy
What’s nice about video marketing is that if you want to incorporate it into a marketing strategy already in motion, you can do so without disrupting the campaign. If you presently write weekly blogs, you can convert them to video format or add more video material. You can turn how-to blogs into how-to videos. This gives your audience another option to interact with you while also translating your material into another popular format. You can also convert other written sections of your website into videos. Instead of an about me page, you could make a company story video or, if possible, ask for video testimonials from your customers.
3. Google Ranks Video Content Higher
SEO is essential regardless of the type of marketing you do. Video content can help with SEO and drive organic traffic to your website. However, we must emphasize the significance of adequately optimizing your video content. Certain elements must be present in your videos. The aspects that you need to optimize for your videos to benefit from SEO are:
- The video platform you are using.
- How engaging your thumbnails are.
- How catchy the title of your video is.
- The number of keywords you place in the description of the video.
Additionally, you may put links in your videos and video descriptions if you post material to YouTube. This is another example of how video may assist in driving traffic to your website.
4. Video Assists With Customer Confidence
Video may create a more intimate, comprehensive, and engaging connection than written content. The main reason is that video contains far less abstraction than written text. People are much more likely to buy a product if they see someone else using it than if they read about it. Furthermore, video allows you to pack in much more information in a much shorter amount of time. However, this does not imply that you should only use video content. It is a good idea to try to strike a balance between the two.
5. Using Video Demonstrates Keeping Up With the Times
Video marketing is a trendy way to promote your company. Customers like firms that are up to date since it indicates that they are still relevant. Furthermore, the video does not have to be a traditional-style documentary these days. With modern technologies like live video, Facebook and Instagram’s ‘stories,’ video filters, and more, you no longer need to conform to just one type of video. You can do whatever you want in a variety of formats. If you like to experiment, you could even try virtual reality. Remember that as video’s popularity grows, so will your customers’ expectations.
Companies that lack the necessary equipment to create high-quality video content, in our experience, suffer as a result. Producing amateur videos can sometimes do more harm than not posting at all. As a result, hiring professionals to create video marketing for your growing business is the best option if you lack the necessary equipment or skill set. If, on the other hand, you run your business in a small town in Kentucky and can’t find professionals in your area, but you want to make video content a major part of your business moving forward, you could consider moving to Cincinnati. You should consider this option because it has never been easier to relocate to a large city like this before. Not only that, but you will be able to find all of the assistance you require for using video marketing for your growing business.
These are just 5 benefits of video marketing for your growing business. That being said, there will undoubtedly be many more benefits that you are going to experience if you incorporate video marketing into your strategy. Your business will grow exponentially if you can create engaging and high-quality video content. As a result, we suggest that you start creating video content as soon as possible.
If you want to work with a professional company that offers full video production services, contact Film Real Productions today! We have the technical expertise, passion, and artistic eye to create work that is visually stunning and engaging.
When you work with Film Real, Zach’s extensive expertise in the video production field means you have nothing to worry about when it comes to planning and filming your next video project. Contact us today and see what we can do for you!
Video Production Cincinnati and Northern Kentucky