If you have ever wondered how to use videos to improve your business, you are in the right place. The popularity of videos rapidly grows, mainly because they are dynamic, entertaining, and engaging. When it comes to written content, the reader needs more attention and focus; usually, they cannot do anything else while reading. However, when watching a video, things are different. You can still do other stuff and only listen. Furthermore, it is easier to present something through a video because many people learn more when they can visualize things. With that in mind, here are the best types of videos to use for your business.

Videos for content marketing

For the purpose of this article, let’s say you are opening a storage business. You want to find clever ways to use videos and support the growth of your company. Content marketing videos should be your first choice. If you market your products and services through videos, there are high chances that you will quickly attract more customers to your business.

This type of advertising is also suitable for SEO and will bring more organic traffic to the company’s website.

Explainer videos

Besides just running a storage business, you also want to help your clients understand the structure of your offers. According to Zippy Shell Louisiana, if you educate your clients and help them understand what offer to purchase and how to get the most out of the offer, you will successfully create loyal, returning customers.

This is where explainer videos come into the picture. You can lay out the entire offer structure, explain the pricing, additional benefits or discounts, and many other things. One simple video can save so much time for your clients. They won’t have to search your website or scroll for 10 minutes to read everything and understand what their options are.

Demo videos

Demo videos are another form of educational videos. You could use them to explain to your clients how to use the offer. Let us say your storage facility has an electronic gate that requires card access. Furthermore, the entire complex has a group of storage units split into different sections. Each storage unit opens in a specific way. Also, there are rules that each customer must follow when using a storage unit.

You can fit all of that into a demo video. Explain to your clients how to gain access to the property, how to navigate to their storage unit, and how to use it. Let them learn all the rules and familiarize themselves with the process of renting a storage unit. That is how a business would use video marketing to give a product demonstration.

Training videos

Training videos may seem like explainer or demo videos, but there is one huge difference. While explainer and demo videos focus on a much broader topic, training videos usually cover a very narrow topic.

For example, that can be a great solution for companies that work with fine art, expensive wines, or other sensitive materials. If, as a part of your storage business, you also offer climate-controlled storage units, with the help of a training video, you can teach your clients how to use climate-controlled storage units. This very narrow and more technical video will show them all the essential details about using this type of unit in the most efficient way.

Post videos on social media

Social media is a massive part of any business. Even though it started as an entertainment platform, it quickly grew and found its place in the business world as well.

Social media videos are very useful for branding your business. You can use them to share company values with your clients, make PR announcements, and much more. Another thing to understand is that social media videos have a list of requirements. You need to use proper hashtags and also adjust the format and content of your video based on what social media platform you use. For example, TikTok is known for short videos, while Facebook usually uses longer formats.

Customer review videos

As your business expands and you get more clients, it would be a good idea to start collecting customer reviews. You can ask your customers to record a short customer testimonial video and send it to you. This will be a great commercial for your business. Customer reviews are very useful, but sometimes people don’t trust them. There are so many examples where companies create fake reviews to advertise their business.

If you post actual videos of people talking about their experiences with your company, you are building credibility.

Screencast videos

This specific type of video records your desktop. It is perfect for showing your clients how to use a piece of software. If we go back to our example of a storage-based business, you could have an app where your clients could:

  • Make online payments
  • Communicate with staff
  • Get invoices
  • Monitor their storage unit through a security camera
  • Submit various requests
  • Upgrade their plan
  • Schedule storage units

A simple screencast video will teach them how to use the software step by step. You could use the same video to educate your employees as well. This is very common.


If you have ever watched a TED talk or something similar, you know what a presentation video is. This is a form of lecture that has many purposes. You can educate your clients, introduce important news in the industry, or simply provide entertainment or talk about interesting facts. The idea is to grab the attention of your clients and involve them in your business.

Types of videos to use for your business made simple

There are many types of videos to use for your business, and all of them are at your disposal. You need to figure out which videos make the most sense and can contribute the most. Keep in mind that recording a quality video requires time and resources. Make sure you know what you are trying to achieve before you start recording a video for your business. Best of luck!

If you want to work with a professional company that offers full video production services, contact Film Real Productions today! We have the technical expertise, passion, and artistic eye to create work that is visually stunning and engaging.

When you work with Film Real, Zach’s extensive expertise in the video production field means you have nothing to worry about when it comes to planning and filming your next video project. Contact us today and see what we can do for you!

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