When you’re selling your home, a lot must be done. From finding the agent to dealing with paperwork to preparing and staging your home – the list seems endless! And if you’re moving to your new home at about the same time, it can become overwhelming. The last thing you want is your old home to spend what seems like ages on the market, waiting for the buyer. On the contrary, the faster you sell it, the better. So how do you do that? What you need to do is to showcase all the beauty, advantages, and appealing features of your home to prospective buyers. Making a video is always an excellent way to do just that! It will capture buyers’ attention and make them want to see your home. Here, we’ll tell you how a video could help you sell your home.
Buyers prefer searching for homes online
Businesses have known for a long time that video marketing is effective. Buyers want content that keeps them interested and engages them in various ways. Not only do videos provide that, but they also factor into how we communicate now. An increasing number of people search and shop online. So, posting the listing of your home is not enough. Video will ensure your listing stands out in the crowd. Plus, it will let people see your home without visiting.
In addition to making your listing more interesting, a quality video will give your home greater exposure. Not only can people see it in the comfort of their homes, but what they see will intrigue them to come and see it in person. You’ll generate greater interest and broaden your pool of potential buyers.
Also, as you well know, welcoming prospective home hunters into your home for a showing is time-consuming. A video can be watched by many people at the same time without you having to spend valuable time showing it. It makes your home into a 24/7 open home. Plus, as they already know what to expect, it’s more likely that most buyers showing up at your door are serious and truly interested in buying your home.
The ‘shareability’ factor
Another advantage of video is that videos are easy to share. Social media such as Twitter, Instagram, Facebook, or real estate websites are online platforms with a lot of users and a variety of content. Sharing your video there will allow a greater number of people to see it and enable you to sell your home faster.
Selling and buying a home is all about efficiency. Both involve a lot of work, documents, and time. And if purchasing a new home depends on selling your old home first, time is a vital factor. Naturally, you have a lot to do, and you want to be as efficient as you can.
A lot of people are involved in this process. It’s crucial to find a trustworthy real estate agent, mortgage lender, home inspector, moving company, etc. The difference between amateurs and professionals will determine how fast you sell your home and how happy you’re with the price you get. So, the first step is to choose your helpers wisely and ensure everything goes smoothly from start to finish.
A video can help a great deal with increasing your chance of success. More people will be able to see your home without scheduling a showing. As a result, you’ll have more serious buyers and avoid wasting your time. Of course, the video has to be high quality and engaging, but more about that later.
Showcase your home on the whole
How else can a video help you? – by highlighting all the selling points of your home, of course. Most listings only have photos – they’re static and can’t showcase your whole home at once. A professionally done video will avoid these limitations. If a picture is worth a thousand words, a good video is even more powerful.
You can show your home from all sides and lead interested buyers from room to room naturally. It mainly works well for large properties with a lot of ground. If you use a drone, video can show your home from above and capture your property’s full beauty and size.
Focus on details
In addition, a good video of your home will allow you to focus on details that are attractive to buyers. Whether you’re proud of your new kitchen design, the intricate moldings, or any other features of your home, a property video will enable you to highlight them and attract buyers.
Video tells a story of your home
What’s more, a video will tell the story of your home. Our home is more than four walls and a roof. It’s a place where we build our lives and raise our families. That is what people are looking for when they are in search of a new home. And making a video will give your home that personal feel while telling your buyers everything important and interesting about it.
This leads us to another important advantage of having a video when you want to sell your home. It enables viewers to immerse themselves and imagine living their lives in their new potential home. They can get the feel of your home, experience its charms, and envision themselves in it.
And this is vital for most prospective buyers. After all, you probably know it yourself. Everybody wants a home that feels right for them and where they can create happy memories and enjoy their lives.
DIY or professional video – which is better?
So, how do you make an engaging and appealing video of your home? Is it better to hire a professional videographer or do it yourself? It depends. If you have some experience and know-how, you might be able to create such a video by yourself. Of course, filming won’t be easy – you have to create the right light and work from different angles. A lot may depend on the weather and the equipment you have.
However, working with a professional is always a good idea. They’ll listen to you (and your agent) and bring out what’s best in your old home. An experienced production company will know how to highlight the best features of your property. Not to mention they’ll also have the right equipment to do it professionally and create a unique video that is just right for your home.
Selling your home is a demanding task. And the time it takes is not the least hurdle on your way. Luckily, there is a way to speed up the whole process and find the right buyer. A high-quality video will broaden your buyers’ pool and enable you to showcase all the beauty of your property. As a result, the video will help you to sell your home successfully and move on to your new dream home.
If you want to work with a professional company that offers full video production services, contact Film Real Productions today! We have the technical expertise, passion, and artistic eye to create work that is visually stunning and engaging.
When you work with Film Real, Zach’s extensive expertise in the video production field means you have nothing to worry about when it comes to planning and filming your next video project. Contact us today and see what we can do for you!
Video Production Cincinnati and Northern Kentucky