Nowadays, no business can survive without digital marketing. And while it used to be all about writing blog posts, things have shifted a bit in recent years. Blog posts remain a top marketing tool, but video marketing is becoming increasingly effective as well. Research has shown that users are more likely to buy a product after seeing a video than after seeing any other online content. Therefore, investing in video marketing is essential for your business to thrive. So, let’s see what’s new in video marketing in 2022.

What’s new in video marketing in 2022? Search-optimized videos

While SEO has been used for many years, you can now optimize videos for search. And according to the research, users are more likely to click on results with a video attached. So, how do you do this? Here are the three main focus points:

  • Use traditional SEO elements, such as appropriate keywords and images, and engage with users through comments.
  • Just like with blog posts, you need to post videos regularly if you want to keep your users engaged.
  • Relevancy is key. Your videos have to address the common problems and queries of the users. Plus, they should provide them with relevant information about your business.

Three Scrabble pieces forming the word SEO.

Use some traditional SEO elements to optimize your videos for search.

Short-form videos

Wondering what’s new in video marketing in 2022? The fact that users are so pressed for time that they no longer have the patience for lengthy videos. And you can’t blame them with so much new information being dished every day. So, if you want to ensure users consume your video content, keep it short. Just a few minutes is more than enough. And if possible, reduce it to under one minute. Note that this is why Instagram and TikTok Reels work so well.

Videos in social media stories

As previously mentioned, users prefer short videos. And one way that you can use them is to include them in social media stories. However, note that these videos need to be catchy and casual. They shouldn’t include the entire history of your business. And to keep your users engaged, use features such as Q&A and polls in your stories. This will also provide you with some great feedback for your business.

Hosting videos on your WordPress page

Nowadays, video marketing can be used almost everywhere in the online environment. Therefore, you should consider hosting videos on your WordPress page as well. Since time is of the essence today, many users prefer watching a short video rather than reading a long blog post. This doesn’t mean you should give up the written content; just add a complementary video to it. Of course, this takes time, and you might encounter technical issues with large video files. Like with everything else, there are many pros and cons of hosting videos on WordPress, so consider these aspects and see if this works for you.

Vlogging remains a top choice

In 2022, vlogging is still one of the top video marketing tools available. And the main reason for this is that it helps businesses tell their brand’s story. Moreover, it’s an excellent way to connect with users because it’s more personal. Consumers will see you telling stories about your experiences and tackling various topics related to your brand. This way, they will get to know and understand your business better.

A woman filming a video for her vlog.

Vlogging remains one of the top video marketing tools available.

User-generated video content

While many businesses are afraid of using customer testimonial videos, they significantly impact users. And the main reason is that they increase a user’s confidence in your products. However, if this process seems daunting, know that user-generated video content is even better. When a user sees an influencer or a friend praising one of your products in one of their videos, this will pique their interest. And by sharing that user-generated video content, you will attract many new consumers.

Live video streaming

Live video streaming has become very popular due to the COVID-19 pandemic. And the main reason for this is that in-person experiences were infrequent. Currently, live video streaming is one of the best video marketing tools. This is because it helps you connect with users in a very personal manner


Note that you shouldn’t present yourself as the serious businessperson you are. Instead, you should show your human and relatable side. You can also use it to present some of your key employees and let them tell their stories. Plus, you can further engage with your users by hosting live Q&As.

A person live streaming from a concert.

What’s new in video marketing in 2022? Live video streaming has become essential.

Shoppable videos

Since users have many ways to search for products online, you have to take advantage of as many tools as possible. For example, nowadays, users no longer look for new products only on Google. They also use social media. And a great solution to attract these users is by creating shoppable videos. These look like regular videos, but they include a pop-up text that you can click on. And once you click on it, you are immediately redirected to the shop where you can buy that product from.

Seek help

While there are many video marketing tools you can use, nobody expects you to know it and do it all. So, if you feel like it’s too much for you, seek help from professionals. When it comes to filming the video content, you have two options: 


  • Buy a smartphone with a high-resolution camera. This is the first thing you should do if you’ve just opened a small business and can’t afford more.
  • Hire a professional videographer. Once your business grows, you will need high-quality video content to attract many users. Therefore, you won’t be able to do it on your own anymore. Not to mention that you won’t have time for it either.

Final thoughts

So, what’s new in video marketing in 2022? Well, a lot. Even things that were around last year have evolved a lot in the meantime. And while it can be hard to keep up with all these innovations, you should stay informed. Try out these tools and see which of them works best for your business. If possible, try to combine them. And in any case, know that video marketing will make your business thrive.

If you want to work with a professional company that offers full video production services, contact Film Real Productions today! We have the technical expertise, passion, and artistic eye to create work that is visually stunning and engaging.

When you work with Film Real, Zach’s extensive expertise in the video production field means you have nothing to worry about when it comes to planning and filming your next video project. Contact us today and see what we can do for you!

Video Production Cincinnati and Northern Kentucky